You have probably heard about the importance of having a safe and successful e-Commerce, we tell you how to achieve it!
E-commerce or electronic commerce is the action of buying and selling products, goods or services on the internet. This way of doing business has reached its maturity in recent years, since according to the Study on Electronic Commerce in Mexico 2019, by the Internet MX Association, it grew 22% in the first half of 2019 compared to 2018, which is equivalent to to $ 299.66 billion pesos.
How does it work?
E-commerce has several stages in its development such as digital marketing, user experience, payment processing, product distribution or customer service, among the most important. Their success is usually based on detailed information on what is being sold and the process for acquiring it. Visitors to an online store almost always make an online purchase based on the information previously obtained on the page visited and the confidence they can obtain from it.
How To Make Your Customers Feel Safe
Avoid fraud
One of the fears that most afflict companies is the fear of fraud that occurs through e-commerce. For this, the most important thing is to be able to validate the identity of the users who want to obtain products that involve large sums of money or businesses that are dedicated to the sale of expensive goods.
implement know your business processes
Another measure that must be taken into account as a company is to be able to validate the identity of legal persons. For this, KYB strategies can be implemented, which are focused on knowing the identity of suppliers or customers to mitigate the risk of doing business with unreliable entities, which will allow you to prevent crimes such as fraud or money laundering.
In Tu Identidad we have an official identification validation service, with which you can verify the identity of a person through the validation of official documents such as the INE or passport and the consultation of their authenticity in official sources, such as the National Registry of Population (RENAPO), SAT or the CFE portal quickly, easily and safely. In seconds you will be able to obtain all the necessary information and store it in a digital file.
Strengthen your customer relationships
You can give your customers greater confidence by implementing security certificates on your website such as the HTTPS protocol or certain locks that prevent them from being fearful of fraud or the misuse of their data. You can also offer easy and reliable payment options or validate the identity of your collaborators in case of offering services, clients value having full certainty about who they would be providing them, therefore it is necessary to establish reliable identity validation processes.
We can help you!
Working with your e-Commerce will take some time and a lot of dedication, but we are sure that these tips will be of great help to you. Remember that in case you want to implement identity validation processes, you can contact us, we are here to serve you!
