What are APIs and how can they benefit your business?

The development of APIs has made digital transformation a reality. Learn about this major technological advancement and how it can benefit your business.

The arrival of digital media has revolutionized almost everything. In the case of transportation services, the benefits are numerous compared to traditional ones. Uber is perhaps the most popular company in this regard; it's easy to access, simple to use, safe, offers various payment methods, ride sharing, and service ratings, which make it more affordable. And the best part is that you can do it from a cell phone.

The success of its model lies in the fact that it reinvented the user experience from start to finish, offering a revolutionary mobility alternative in keeping with the times we live in. But, What would have happened if the creators of that application had had to invest time and money in developing by themselves everything that the application offers? platform? Perhaps, without the help of Google Maps, they would never have come to light.

Fortunately, today, a digital product or service can communicate with others to leverage its development; that's the function of an API.

Two heads are better than one: What is an API?

APIs are Application Programming Interfaces (from their English name). They are connection points developed within different applications or web platforms, allowing them to communicate with each other and mutually benefit from the services each offers, providing the end user with a more comprehensive experience. 

For example, when making a purchase through a platform, you can pay with Paypal Because both systems are connected, the platform saves time and money by not having to develop its own payment system and integrates a well-known and widely used one, making it easier for the end user to make their purchase.

APIs and identity validation.

Right now, thousands of companies are developing incredible platforms to make our lives easier. However, let's go back to the case of UBER. What would happen if you weren't sure that the driver taking you to your destination wasn't the same person as the one pictured in the app? With the help of an API, you could validate the driver's identity in a matter of seconds to ensure it's the same person registered in the app, for example, when making a call. face match.

Although UBER has its own safety protocols, other companies could follow its example to find alternatives that benefit their own customers.

We integrate into your company!

Your Identity is a technological solution that allows Mexican companies to validate the identity of their clients, collaborators or users through the development of services, which have APIs that They can be perfectly adapted to the processes and needs of any company. 

Our solution prevents fraud, reduces operating costs, and improves the user experience, helping your business grow, among many other benefits. 

If you want to know more about our services, do not hesitate to contact us. contact us and schedule a demo.