Biometric validation has become an essential component in combating fraud and ensuring security in digital processes. Although fingerprints have been the standard for biometric identification for years—for example, to unlock a mobile phone or authorize changes to applications—facial biometrics are gaining ground thanks to their technological advances and their ability to deliver fast and accurate results.
Fingerprint biometrics has been widely used in sectors such as finance, government, and security due to its ease of implementation and reliability. This system analyzes unique fingerprint patterns to verify a person's identity. However, it has limitations such as vulnerability to forgery and physical dependence, as fingerprints can be worn or altered by usage factors.
Facial biometrics, the answer to the problem
However, facial biometrics, on the other hand, uses the recognition of unique facial characteristics, such as bone structure, the distance between the eyes, and the shape of the nose, to authenticate users. Its popularity is due to several key factors, such as its efficiency and speed, its higher effectiveness rate, and its adaptability to different devices and environments.
Some statistics lead us to explore results that highlight the need for companies to increasingly implement tools such as facial biometrics in their processes. For example, the fact that on average 80% of breaches related to falsification and theft of computer information are due to the continued use of ineffective locks that are vulnerable to hacker attacks. This is also evident when we know that on average, 60% of users have had to change their passwords when they are victims of a data breach.
For these reasons, banks, delivery companies, fintech companies, e-commerce platforms, and, in general, any business with online processes are increasingly adopting facial biometrics to protect their users' data and ensure secure transactions. This technology strengthens security and improves the customer experience by offering more convenient and contactless processes.
The comprehensive solution for your identity
In Your Identity, there are advanced tools that combine life tests, facematch and real-time analysis to validate identity reliably and effectively. Its technology doesn't require events such as smiling, blinking, moving, reading text, or repeating audio, making it highly accessible and easy for users.
In addition, they use 3D modeling for facial recognition and detection of spoofing attempts, such as the use of photographs, makeup, masks and deepfakesThis advanced technology guarantees unique protection against fraudulent access.
The facial recognition service allows users to verify whether two images belong to the same person using biometric analysis. The artificial intelligence used is so accurate that it can compare images of the same person taken several years apart, reliably detecting whether they are the same individual. Furthermore, only two JPG images are required for the analysis.
Adopt facial biometrics and proof of life for your project
Don't wait any longer to strengthen your business security and offer your customers the best experience. With Your Identity tools, you can implement facial biometrics starting tomorrow and transform your identity validation process.
Contact us now and discover how to integrate this innovative technology into your operations.